Demand for premium vehicles remains strong, underpinned by structural factors that have not changed materially: a growing resident population, sustained business migration to the UAE, and a culture in which the vehicle a client drives carries genuine significance. What has changed is the nature of the buyer.

Clients entering the premium segment today are better informed than at any previous point in this market’s history. They arrive having compared models, assessed specifications, and formed a clear view of what a vehicle should cost. The question they are still forming when they walk into a showroom is a different one — not what to buy, but who to buy it from.